|Delicious homemade carrot cake at Elmwood Press in Campbell, CA|
But perhaps it's less a matter of procrastination than lack of an original mission. My intent to produce thoughtful, quality designs that are well-suited to user, purpose, and context, is nothing new, and the rules of achieving this are already (mostly) well documented:
- Consider the audience/user, the intended message/use/interaction/purpose, and its context.
- Select form, style, color, typography, etc. that best suit the above.
- Iterate until the design is successful.
- If you are unable to define the audience/user, the intended message/use/interaction, or the context, there's no point. Don't bother designing anything until those are defined, or else the design risks being useless and soulless.